What I Learned Posting Every Day for 90 Days
4 minute read / by Sam Daugherty / April 29th, 2025
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I did it. I did what every guru on the internet says to do. I posted every day. I did it for 90 days straight, and made sure to engage with anyone who liked or commented on my posts. So what did I learn? Did I achieve anything noteworthy? Would I do it again? Well, in order: a lot, absolutely, and that depends.
Photo by Meg Jenson on Unsplash
The most important thing I learned, though, is it absolutely sucked. I hated it and considered quitting multiple times. But I'm no quitter, so I kept at it. But I do want to talk about what I hated about it, and discuss why. And then we can discuss whether this is something you'd like to do for yourself. Your mileage may vary.
The important thing is you read on, so you can get some context. I don't want my story to dissuade you from trying. If you have different goals than me, you may have a different outcome. But this is where I share my experiences and knowledge in the hopes that it helps you; so take this with a grain of salt.
What Did I Learn?
1. It's rather challenging to come up with content to write about every day. And I ultimately leaned on ChatGPT to help me come up with new topics or break my existing ones into smaller pieces of content. It's not my normal way of writing, but it was fine. But I also felt it cheapened the experience a bit, because I wasn't really writing from the heart.
2. LinkedIn awards consistency over quality. I continued to gain reach even with posts that weren't good. Low-quality content still got high-quality growth. And that made me sad (a bonus lesson)!
3. It was a new part-time job. I'm not exaggerating when I say that. Between writing the posts, scheduling them, and interacting with the comments, it consumed a good portion of my week.
4. Everyone is just trying to get noticed. Even those who commented, more often than not, did so for own their profile show up under a popular post. It wasn't engagement, it was an additional avenue of reach for them. The attention economy is depressing as hell.
What Did I Achieve?
What do those internet influencers tell you? Turns out it's pretty true. I achieved a dramatic increase in my reach. My following grew exponentially, and people started tagging me, asking for my thoughts on other posts, or hitting me up for advice. So, in a sense, I achieved a growing audience. And a deep dread of feeling like a fraud.
They were low-quality fluff. Who am I possibly influencing with that? Certainly no one.
I achieved all of this success, and people started calling me a "UX Influencer," but I never really said much of value. I had a few posts that provided useful, valuable advice, but I ran out of ideas fairly quickly. ChatGPT provided me with some prompts, and in a few instances, wrote entire posts for me. They were low-quality fluff. Who am I possibly influencing with that? Certainly no one.
And my immediate next thought was, "Okay, what now?" I have followers, I have engagement, I have an audience, but what do I do with it? Which brings me to my next point.
Would I Do It Again?
Like I said, that depends. Because “what now” is a very valid question after you've built an audience. I didn't have a newsletter, a paid SubStack, or an online course I was trying to sell. And that seems like the whole point of growing a following. I'm not sure I ever want to do any of those things. I tried once, with some success, and it sucked all the joy from my life.
The biggest issue for me was the time. It is a high-value commodity in my life. I work a full-time job, I have two kids, I have actual friends and family in the real world who want to spend time with me, and adding some fourth thing takes away from all of it. If I had to pick between them, the work would lose every single time. And it's a real choice we have to make sometimes.
I made it work, but it cost me. To do it well, I was reviewing metrics on my posts and finding topics that resonated the most. Then I tried to come up with new content in that same genre, outline a post, write it, find an image if I needed to, schedule it, and repeat for the next 7 days. It was exhausting.
If your goal is to build an audience, you'll burn out. You need to have a plan for what you want to do with that audience. And it needs to be a good plan.
Photo by Toa Heftiba on Unsplash
Should You Do It?
Should you sell your soul for a dollar? Up to you.
That's only kind of a joke.
Maybe you don't view it that way, but that's ultimately what it felt like to me. I wasn't providing value, I was creating noise. Just repeating the same bullshit everyone else does. Especially when I asked Chat for help, because that's what it does. It just recycles existing content in "my voice," which wasn't really my voice, and made everything sound like a sales pitch. And I hate a sales pitch.
I wasn't providing value, I was creating noise. Just repeating the same bullshit everyone else does.
My advice, know what you want to talk about. Like, have a real goal that isn't just, “What happens if I do this?”
What topics will you discuss? Do you have something of value to add, and how much time are you willing to devote to doing it? Start there, not where I did. It's okay to experiment, but have a goal for it.
What topics will you discuss? Do you have something of value to add, and how much time are you willing to devote to doing it? Start there, not where I did. It's okay to experiment, but have a goal for it.
Ultimately, I learned I have no desire to build an audience. If that ever changes, I'll know where to start. At least I learned something along the way.